Welcome to the Beauty Area outreach guide. Before you begin reading about this outreach, we’d like to make sure you know what you need to about San Francisco’s inner city by visiting the Backstory Page.

What is it?

The Beauty Area team is a vital part of our outreaches to raise self-esteem and self-awareness not only through physical beauty, but through discovering the beauty of the Spirit through Christ. We use simple acts of manicures, hair-cuts, make-overs, and snacks to engage in conversation with residents of the inner-city community to remind them that they are valued and that we have time for them.

The Need

In the inner-city of San Francisco, people are told how much they are worth multiple times a day by people who are trying to hurt them and tear them down. We have seen how this affects self-worth, and ultimately the way people view themselves before God. It is said that it takes 6 positive comments to outweigh one negative comment. We exist in a community immersed in negativity. The goal of the Beauty Area is to instill value and self-worth back into the community, starting with the beautiful souls that God created. We utilize talents and passions of volunteers to love on and bless these amazing community members. At the end of the day, if someone’s nails are not painted well and if their hair looks nappy, we don’t care. As long as they know they are valuable and are cherished, we consider that a win!    

The Method

If you become a part of the Beauty Area team, you will report to 136 Taylor Street when outreaches are dismissed. There, you will be greeted by one of our staff who will disperse you among the different stations. Some of the stations we regularly have are haircuts, nail painting, registration, make-overs, coffee, etc. If you are licensed in any of these areas, we would love for you to contact us and let us know. If you are not licensed, you are still very much able to help and get involved with the different stations. We also will send out groups from time to time to invite people from the community to come and have services done. Once everyone arrives at the site, the briefing will begin and final details will be put into place. After the briefing, we will open up the doors to the community to allow them to enter in for free services.

The Impact

There are 30,000 residents of the Tenderloin of which 3,000 are youth/children. Many of the women of the Tenderloin experience the negative stress of living in the urban inner-city and are often the ones most vulnerable and taken advantage of. By connecting to both men and women through beauty makeovers and haircuts, we hope to build lasting relationships between them and our Church. We want to fight lies